Elephant tourism is becoming increasingly popular amongst travellers, particularly in locations such as South-East Asia. However, not all attractions that involve these animals are fair and ethical. This book is a helping hand to making sure tourists visit destinations where elephants are happy and not mistreated.
Lately, I have been very interested in the fact that fitness and health is becoming increasingly popular. Over the past few years, it has seized the UK. Wearing sportswear, advertising our gym routines on social media, and healthy eating has become a burgeoning trend. Gym memberships are on the rise, and Fitbits are replacing traditional watches. This fashion craze is more commonly known as ‘Athleisure’.
This is a series of 12 risograph posters which draw on the energy, motivation, and positivity that this health legacy has spread across Britain. Accompanying the posters is a short animated video that promotes this topic.
Carousel Jewels is a small jewellery business based in Islington. Over a duration of 4 months, I worked as a creative assistant, helping to raise brand awareness. During this time, I was responsible for managing and creating content for the company's social media pages and website. I also directed and organised photoshoots, took photographs, retouched photographs, created cut-out images, designed personalised look-books for bloggers, sent out monthly emails, and dealt with Press releases.
A 10,000 word written and designed dissertation which contributes to my Ba (hons) in Illustration and Visual Media. I discuss the impact that a corporate rebrand can have on consumers. The front and back covers, and chapter dividers, are printed using a method called lenticular printing. This is specific type of plastic which allows the image to change when you look at from different angles.
In a world saturated with colourful signs, symbols, and images, businesses have to relentlessly compete for a unique brand that will allow them to stand apart from the crowd. In order to invent this superior brand, some firms choose to refresh, revitalise, or recreate their image. This is known as a rebrand. However a rebrand can cause significant reaction from consumers, particularly in cases where the logo or name has changed completely.
This dissertation aims to identify why consumers can be sensitive to rebranding. It relays the reactions that consumers have had to a selection of rebrand examples, and places them in context using key articles, journals and papers that propose theories related to consumer behaviour, psychology, and the relationships they have with brands.
Human design ltd is a digital psychology and UX consultancy firm. They specialise in understanding the psychological impact that the appearance of a website can have on a customer's actions.
I produced the branding, business cards, and letter-heads for them.
A series of illustrations inspired by London's Regents Canal.
TRIBE is a lifestyle brand targeting young British females with entertaining and empowering content across multiple digital channels. They aim to stand out from the crowd of pink and white lifestyle brands with design that represents a more well-rounded view of what it is to be a young female in the digital age.
I am responsible for their Branding, Youtube Identity, and Social Media templates. I also occasionally get involved in their videos.
Viktoria Modesta is a rising Musician and Artist, who's work is channelled through her own disability. This bespoke publication attempts to promote and encapsulate her bold disposition and activist nature. I wrote, designed, printed, bound, and embossed the entire book myself.
This is my entry for the Penguin Random House book cover competition. The design is for Malorie Blackman's novel 'Noughts and Crosses'. The story depicts two star crossed lovers who battle to be together, despite the harsh nature of their racist culture.
A collaboration with LCC film student and director Joe Daly. Joe and his group created a short film called 'Portrait' which falls under the Thriller genre. It was recently shown in the Amsterdam Renaissance film festival, 2017. He asked me to create this poster. It was used for advertisement purposes over the course of the festival.
AllTime is a multi-channel network that produces factual entertainment. These channels include: AllTime10’s, AllTimeMovies, AllTimeConspiracies, and AllTimeGaming.
Their content can be viewed predominantly on Youtube. The channel has also recently expanded to the following US platforms: Amagi, Roku, Hulu, Xumo, and Vewd.
This is a book cover design for Sands; a stillborn and neonatal death society. As part of their service, Sands give mothers and fathers a 'Memory book' as a token of remembrance for their lost child. This 'Memory Book' is an interactive book which allows parents to write down information about the child's birth and stick in photographs.
Bissell are a global company renowned for selling carpet cleaners. Over a duration of 10 weeks, I interned in their design and marketing team. During this time, I was responsible for creating a number of assets including: banners for Amazon, POS displays, QVC advertisements, Argos advertisements, and Social Media and Web content.
Catalogued is a collection of articles, exhibition reviews, and short essays written on topics surrounding graphic design. These writings explore themes such as semiotics, stereotypes, and visual literacy. They are responses to subjects I learnt about in my university lectures. I wrote, designed, printed, and bound the entire publication.
Logo and 3D website banner design for two musicians who wanted to be able to promote their music services and expertise.